As I read it, Google is setting p a third-party online forum that users can access at a moment's notice from their browser toolbars. This is a forum that individual websites have no control over.
I don't know what this means, other than another example of how the internet continues to change the relationship between firms and customers.
http://www.nextdayflyers.com/blog/google-sidewiki-if-you-have-any-web-pages-read-this/
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