Now that we've learned how the sausage is made (in Foundations of Finance) it's time to apply that to corporate planning. So far, we've learned how to model discounted cash flows for use in determining net present values, and to use NPV to make go/no-go decisions on projects. I find this very interesting, as I work in IT and I've worked on many projects from the ground level; now I am learning how they are valued and decided. Next up is risk assessment, which centers on gauging the beta value of a project, line of business, or segment.
Marketing is similarly proving to be much more interesting than I anticipated. It's a Saturday morning class, which I don't mind at all; it's an excuse to stop by my favorite bagelry (Murray's on 6th, just below 14th st). Marketing is so closely tied to strategy, I'm considering it as a specialization. All this time, I thought marketing came afterwards, but it seems that the intelligence gathering and product testing elements can actually help drive strategy.
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